Charities are constantly striving to cut costs and deliver value.
They also need to keep members engaged, included and informed about their cause.
The UK charity - a wildlife conservation group - required a team and a location to send their printed updates. As it happens, they asked UK Postbox to provide both!
The wildlife conservation group closed its office to cut costs. So then it needed a solution to print, prepare and send their welcome packs and member updates. Our team at our processing centre fulfills a range of services for individuals, businesses and organisations (nonprofit and public sector) across the country.
With over 10,000 UK members and growing, that’s a lot of update packs to send out! And the new member sign-ups come in throughout the week and need to be sent to their recipients with a quick turnaround. It’s most efficient to do this in batches, weekly or monthly, whether handled in-house or outsourced. Then you can measure and compare your regular sends, to gauge the uptake and scale up your marketing to suit.
Ever adopted an animal from a wildlife conservation charity? You will get regular updates on what they’ve been up to, what they’ve eaten and the fun activities they were involved in, as well as updates on new charity projects and fundraising events. It’s a pleasant thing to receive in the post alongside bills and leaflets!
UK Postbox worked with the wildlife conservation group to implement a hybrid mail solution. This enabled the near-automated approach of sending member packs on signup and renewal, as well as regulator charity updates.
Hybrid mail is the process of creating a digital document on your computer and getting an external company like UK Postbox to handle the physical mailing for you.
It’s efficient, accurate and saves time as you can bulk upload letters, certificates and other printed materials from your account. We’ll print and post them on your behalf, and can send them in custom envelopes. We also hold a stock of gifts for this particular charity that can be included with adoption packs.
We achieved the following impact for the wildlife conservation group.
The fulfilment of the member packs is an ongoing overhead, and we are able to cut these costs by 45%. This includes labour, paper, postage and storage. Outsourcing often leads to greater efficiency as suppliers are continually finetuning their expertise and solutions. At UK Postbox, we bulk buy and can source cheaper supplies. We pass this saving onto our customers.
Above all, we’re pleased to have improved member satisfaction and retention. Members receive welcome packs swiftly, and regular updates keep them informed and able to justify their monthly sponsorship fee.
Furthermore, those that send their sponsorship as a gift, perhaps around a birthday or religious holiday, can have peace of mind that they will receive it ahead of those dates.
Freed up admin time for other in-house campaign work. This part is very important to charities for the creative, production and analytical time and headspace for campaign management.
As mentioned earlier in this article, regular monitoring of sends and member updates can reveal data trends in the amount of packs being sent out weekly, monthly and annually. And this can help to plan your marketing efforts to keep welcome pack numbers steady and increasing.
Whether you use UK Postbox or not for sending your welcome packs, our general advice is:
Visit our dedicated page for more information about our mailroom solutions for the charity sector. We can support a range of nonprofit and public sector organisations.
Digital nomads are individuals who travel and utilise technology to earn a living and stay connected with the world. Learn about what they are, the software they use, and how our service can help.
Find out what cloud storage is, the benefits and drawbacks of using it, and some examples of popular providers that can help you with various cloud storage needs.
A digital mailbox allows individuals and businesses to receive, read and manage letters and parcels remotely through the combination of a virtual address and an online mail management platform.
Reverse hybrid mail refers to receiving letters and parcels remotely. It allows you to manage all postal communications without having to physically handle it yourself.
Hybrid mail is all about sending letters without having to physically post the item. Learn more about what this means, the benefits, and whether it would benefit you.
In this blog we will discuss some of the basic definitions of postal fraud, what mail fraud can look like & how we at UK Postbox can help you deal with it.
Mailing electronics doesn’t need to be hard. Check out this article and post your electronics safely and securely.
Armed forces use the British Forces Post Office (BFPO) for their mail needs- but with UK Postbox, military personnel can easily manage mail while on duty.
Here we'll explore our international mail forwarding services, considerations for overseas shipping, & examples of when you might need this service.
Wondering how to prevent identity theft? Mail theft is a good place to start- this is how UK Postbox is helping the battle against fraudulent activity.
As a student, you’ll be changing accommodation from halls to shared houses, so we've created a solution to support students at this stage of their life.
Find out how to send a letter online using the UK Postbox Advanced Mailing App. Great if you live overseas or are fed up with queuing at the post office.
The UK Postbox mail scanning service turns physical letters into virtual files for businesses and individuals to read, manage and store online.
