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The influencer industry is growing faster as the years go on, with thousands of content creators, online personalities, and social media influencers operating in the year 2021. In fact, a study by Statista showed this to be the most prominent career aspiration amongst teens in the UK, with a combined 31% of 11 to 16-year-olds listing being a Youtuber or a Social Influencer as their dream job. And for many influencers out there, the term dream job can be taken literally; being an online influencer and personality means regularly producing content, maintaining a brand and even managing what can effectively be treated as a small business.
With this in mind, we would like to discuss some of our most popular virtual address services, including our free PO Box addresses and our Business Addresses. We will explore how these services can be used by influencers and content creators to better manage several aspects of their brand and business.
- Helping influencers maintain privacy
- Flexible mail plans
- A fixed address for influencers on the go
- Access to our mail management platform
- Professionalism for brands and businesses
What is a virtual address?
A virtual address is an address that you can use to receive and send mail from, but not somewhere that you can visit in person. You can also use your address to sign up for some services and as an official business address, depending on the virtual address you choose.
Our online mail management platform also allows you to read, forward and manage your virtual address and the mail you receive from any location in the world. This combination of a virtual address and online mail platform offers a flexible solution for individuals and businesses looking to receive and send mail while protecting their privacy.
Our PO Box address service
Our free PO Box address service is utilised by a wide variety of users from influencers to individuals running small businesses. Our address service allows you to obtain a free PO Box address across several UK locations, including:
Our PO Box addresses are private mailing locations that can be used for receiving letters. Setting up your PO Box address and the respective account is entirely free of charge if you select the pay-as-you-go mail plan, in which case you would only pay for the mail you receive. Please bear in mind that if you also want to receive parcels, you’d also need to sign up for a parcel address.
Our business address service
Our business address service is another one of our most widely-used services. They are able to be used for a variety of different purposes, from helping people set up and register their limited companies, to being used as your official trading address on your companies stationery. Our business addresses are especially useful for content creators, influencers and online personalities where the lines between your business and personal life can become blurred.
A business address can be used to delineate the business side of your online identity from the personal, by giving you an entirely new address from which to trade, operate from and manage your mail and parcels. As an influencer is one of the most public-facing jobs, a virtual business address can help you to manage your mail more effectively, and in a much more private manner.
The types of influencers that use our service
Now that we have briefly covered what our influencer mail solutions are, how they work and what some of the core attributes of them are, we can discuss how you can get value out of them as an influencer. The key tenets of our virtual address services are that you can obtain a unique address for sending and receiving mail, as well as a way to manage all of this post online through our mail management app. Below are some of the most common types of influencers who are benefiting from our virtual address service:
Video content creators
This category is what the vast majority of people will usually think of when hearing the terms “influencer” or “content creator”. Video content and the influencers that produce them are some of the most popular around, and are not just limited to Youtube; some of the most popular platforms for video content include the likes of:
A common idea amongst many of these creators is audience interaction, with influencers such as these often receiving fanmail and fan packages in the mail or even conducting giveaways with their audiences. A virtual address allows them to provide an address to their fans without releasing personal information.
This influencer category covers those who do not necessarily produce routine video content in the way that a Youtuber or TikToker might, but commands a great deal of influence as a personality in industries such as fashion, business, lifestyle, art and others. This can range from models on Instagram to business gurus on Twitter, and their content can take the form of motivational posts, eye-catching photography, exciting new recipe ideas and much more. As with video content creators, many online personalities across all of the aforementioned platforms like to engage with their audiences through channels such as fan mail, and a virtual address allows them to do this safely.
Macro vs micro-influencers
An important point to take away regarding how influencers can utilise a service like our business addresses, is that the advantages of doing so are the same whether you are considered to be a micro-influencer or a macro influencer. Macro influencers are defined as those with an audience size of over 100,000 followers on any given platform; micro-influencers usually have between 1,000 and 100,000 people in their audience. No matter the size of your following as a content creator, the value presented by our virtual address services remains the same, and can continue to benefit you as you and your brand grows.
Benefitting from our influencer mail solutions
Now that we have covered some of the different types of influencers that operate across the various platforms out there, we can dive into the benefits of our virtual address services. With the core principles of the influencer being maintaining a high-quality brand, interacting effectively with your audience and sustaining a business, our virtual mail addresses can greatly benefit influencers by:
Helping influencers maintain privacy
Being an influencer or a content creator is by its very definition a public-facing job; you are constantly visible in front of a large audience of people. When wanting to interact with this audience, it is easy to be concerned about privacy. A benefit of our virtual addresses is that they grant you a physical location in your chosen area of the country to conduct business separate from your own personal address. Want to encourage your followers to send post and parcels to you? Fanmail items such as these can instead, for example, be sent to your new virtual address without your information ever being shared with third parties.
Flexible mail plans
A reason that you might feel apprehensive about taking out a virtual address is the potential cost of doing so. With our influencer PO Box addresses and PAYG mail plan, the setup process is completely free of charge, and you will only ever have to pay a fee on the occasions that you receive mail at the address. You can also upgrade your account any time, such as if you need to upgrade to our business address plan that offers more features.
A fixed address for influencers on the go
Many influencers will travel, be it as a travel or lifestyle vlogger, or content creators who like to move around a lot. An advantage of our virtual addresses is that they can be used to give you a fixed address for sending, receiving and managing mail in the UK no matter where you are. This means that you never have to worry about missing important mail while on the move.
Access to our mail management platform
When signing up for our influencer PO Box or business address service, you will also gain access to our mail management platform. The UK Postbox platform lets you easily access, read, manage and forward your physical mail on the go- which is perfect for the kinetic day to day lives of many influencers and content creators. You can view your mail, action items, forward them to other locations and have the support of the UK Postbox team at your fingertips.
Professionalism for brands and businesses
In the world of the influencer, it is not uncommon for content creators to effectively become their own brand, and many even go so far as to create businesses that sprout from their activities. For example, merchandise stores or services that are relevant to their field. Virtual business addresses can be used when selling products online in an effort to protect their privacy. In addition to this we offer dropshipping and fulfillment services to any business looking to trade products and fulfil orders from the UK.
On PO Boxes and businesses
It is important to note that there are limits as to what a PO Box address can do for you in terms of the running and maintaining of your business. These addresses cannot, for example, be used as a registered office address for a limited company. This is because PO Box addresses are not physical street addresses. If you are looking for a service that can help you in registering a business alongside your influencer work, then our business address service is perfect for this.
You might also find our blog article on how to register a business helpful.
How can I get a Virtual Address?
The process of getting virtual address is a fairly straightforward one, provided you adhere to the following steps:
- The first thing you’ll need to do is to head on over to our pricing page. As previously discussed, our influencer PO Box addresses are entirely free to set up, but this is the area where you can outline your bespoke needs and mail preferences. Our business address service starts from a fee of £12.00 a month.
- From here, you can choose from a variety of mail plan options; a pay-as-you-go plan or a flat monthly plan depending on the number of letters you anticipate receiving at this address.
- Once you have chosen the plan that will suit you best, you then head on to our online mail app. Here you will be asked to select your plan, outline who you are and where you are. Your account has now been created.
- Our service requires that you go through a swift identity verification process. This process will change slightly from person to person, so make sure to visit our identity verification page for all the relevant information.
If you’re eligible for our automatic verification process, your application may be completed instantly. If your application requires enhanced verification or we were unable to verify you automatically, a member of the team will be in contact to confirm your details.
Influencers, content creators and social media personalities might all have jobs that revolve around the digital space, but like all industries, there is physical mail, parcels and post that needs to be managed. With our virtual address services, such as our influencer PO Box addresses and our virtual business addresses, we hope to make the process of managing all of this mail easy and intuitive, no matter what type of influencer you are. If you have any questions regarding the service, or on any of our other mail management addresses and services, feel free to get in touch with the team.